Planning calculator

Unit Economics Calculator

Estimate contribution margin, gross margin, and customer acquisition payback.

Your inputs

Enter the values

Enter a valid non-negative number.
Enter a valid non-negative number.
Enter a valid non-negative number.
CAC payback = Acquisition cost ÷ Monthly contribution
How it works

Use the result confidently

A shorter CAC payback period generally improves cash efficiency, but retention still matters.

Practical workflow

  1. Enter values from the same time period and currency.
  2. Review the formula and result assumptions.
  3. Copy or share the calculation with your team.
  4. Verify tax, payroll, lending, or legal rules that vary by location.